Job Description

Extended Job Title
Assistant Director - Digital Strategy

Org Level 1
Texas Tech Univ Health Sciences Ctr

Org Level 7
301005 - SHP Admissions and Student Aff Lbk

Position Description
Performs varied and complex administrative duties in the management and coordination of a large specialized project and/or program. Requires independent judgment and application of established policies and procedures. Works under general supervision with evaluation based on overall results obtained.

Requisition ID

Travel Required
Up to 25%

Major/Essential Functions
  • Manage digital strategy to elevate the SHP brand and improve digital presence relative to strategic goals.

  • Lead the digital transition of the Customer Relationship Management (CRM) software to web, email and cross channel connected customer experiences.

  • Develop strategies and communication plans at various stages of CRM maturity.

  • Benchmark competition to present recommendations on best-in-class CRM practices.

  • Develop content for diverse media platforms.

  • Track marketing metrics and trends. Ensure efficiency and effectiveness of digital marketing.

  • Work collaboratively to enhance the SHP social media presence.

  • Develop and implement digital communication plans to support student recruitment and retention efforts.

  • Collaborate on video, audio, and still deliverables appropriate for print, digital images, multimedia, and final video and audio products that accurately informs and engages the target audience.

  • Ensure that all content revisions are reviewed/approved by designated staff/faculty prior to publication.

  • Assist with content development for the SHP email blasts, announcement monitors and event calendars.

  • Manage and maintain timelines, track and communicate development of projects progress.

  • Assist with School of Health Professions special events.

  • Maintain an extensive knowledge of TTUHSC Brand Guidelines and TTUHSC and SHP policies and procedures as they pertain to Communications & Marketing and social media.

  • Demonstrate integrity, professional maturity, commitment and accountability according to the five values described in our Values-Based Culture: One Team, Kind Hearted, Integrity, Visionary, Beyond Service. 

Grant Funded?

Minimum Hire Rate

Pay Basis

Work Location

Preferred Qualifications

  • Experience working in higher education or advertising agency is desired.

  • Experience with SEO/SEM and CRM software

  • Creative digital strategy experience.

  • Working knowledge of Microsoft Office, CRM software, Adobe Creative Suite and Google Analytics

  • Self-starter, ability to work independently and manage multiple projects.

  • Ability to think creatively and conceptually with attention to detail while managing many different deadlines in a fast-paced environment.

  • Excellent verbal, written, and interpersonal skills; must have a demonstrated ability to effectively communicate with faculty/staff/students, administrators, vendors, and technical professionals in a timely manner

  • Demonstrated evidence of ability to develop content and execute a digital campaign.

  • Ability to translate established design concepts/themes into finished pieces.

  • Familiarity with web design and HTML.


HSC - Lubbock

SHP Admissions and Student Aff Lbk

Required Attachments
Recommendation/Referral, Resume / CV

Job Type
Full Time

Pay Statement
Compensation is commensurate upon the qualifications of the individual selected and budgetary guidelines of the hiring department, as well as, the institutional pay plan. For additional information, please reference the institutional pay plan on the Human Resources webpage.

Job Group
First line Managers


EEO Statement
As an EEO/AA employer, the Texas Tech University System and its components will not discriminate in our employment practices based on an applicant’s race, ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information or status as a protected veteran.

Required Qualifications
Bachelor's degree in the area of specialization or closely related field. Three years of related administrative and technical experience. Additional job related education may be substituted for the required experience on a year-for-year basis.

Resume and 2 Letters of Recommendation are required.

Does this position work in a research laboratory?

Application Instructions

Please click on the link below to apply for this position. A new window will open and direct you to apply at our corporate careers page. We look forward to hearing from you!

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